|
Research & Planning
- Strategic Marketing Plans
- Marketing Analysis: Target, Comparables, Trends
- Focus Groups & Awareness Studies
- Surveys: Visitor, Buyer, Agent
Branding & Development
- Name: Project, Amenities, Floor Plans
- Corporate Identity: Logo, Font/Type, Tagline
- Copywriting: Project Narrative/Voice
- Graphics: Artistic/3D Renderings, Photography (shoots/stock), Video
Collateral
- Business Papers: Letterhead, Note Cards, Envelopes, Business Cards, Shipping Labels
- Brochure: Small Brochure (with matching envelope), Large Brochure & Sales Sheets (with matching box envelope)
- Direct Mail: Postcards, Invites, Newsletters
- Other: Registration Cards, Note Pads, Event Related Materials
Interactive
- URL Registration
- Website Road Map & Strategic Layout
- Website Development
- Search Engine Optimization
- Website Traffic Reporting
- Database: Contact Collection
- Email/eNewsletter Design & Distribution
- Virtual Animation
- Flash Presentations
Social Media
- Profile Design & Setup
- Message Development
- Profile Management
- Promotions & Advertising
- Monitoring & Reporting
Signage
- Signs: Project, Bandit, Event
- Banners: Crane, Fence
- Other: Blimp, Posters, POP Displays, Skywriting, Way-Finding
|
Advertising – Project & Industry
- Media Planning & Placement
- Print: Newspaper, Magazine, Directories
- Outdoor: Billboard, Transit, Street
- Broadcast: Radio, Television
- Online: Search, Banner, Social Media, eNewsletters
- Other: Gas Station, Airport & Mall Kiosks, Tie-In (Co-Op), Event
Promotions
- Events: Model/Sales Office Opening, Groundbreaking, Broker, On-Site Rallies
- Specialty Items: Broker, Buyer, Move-In Gift
- Incentives: Buyer, Broker
- Trade Shows: Sponsorships, Display & Area Staging, Specialty Items, Contests
Public Relations
- Media Relations: Media Research & Pitching
- Writing: News Releases, Advisories, Feature Stories
- Broker/Buyer: Newsletter/Email Content Development
- Strategic Partnerships
- Special Events & Fam Tours
- Monitoring: Online Blogs & Publications, News Clippings
Experience Center: Sales/Leasing
- Exterior: Monument Sign, Posters, Search Lights
- Interior: Displays, Branded Décor (welcome mat) & Specialty Items (mugs, water bottles), AV (project/developer video clips, music selection)
- Video Presentations
Sales
- Report Templates
- Scripts: Broker/Buyer, Phone Messages
- Operations: Procedures Manual, Contact List
- Q&A Sheets
- Online Broker Tool Kits
- Flash or PowerPoint Project Presentations
|
